The Strength Initiative community — women flexing and celebrating together outdoors
A Partner Event at the 14th Annual Tom Tom Festival — April 22–26, 2026
4.25  |  Downtown Mall 3rd St.  |  3–5pm

Discover Your
Strength

Community Lift & Fundraiser for Women's Health

We're bringing strength to the heart of Charlottesville. Step into a welcoming, hands-on experience where you can try real strength training, challenge yourself, and discover what your body is capable of—no experience needed.

Win a DEXA Body Composition Scan + more
  • Access to all 3 stations
  • Guided coaching + support
  • Opportunities to earn raffle tickets
High-Impact Prizes

Win Big. Support Women's Health.

The more tickets you have, the better your chances. Small entry. Big prizes. Real impact.

3Prize Packages
$10Starting at
100%Supports Women's Health
Get Raffle Tickets →
Raffle prizes including DEXA body composition report, Seen Nutrition calcium chews, dumbbell, yoga mat and water bottle

Grand Prize

DEXA Body Composition Scan — $225 Value

Three Interactive Stations

Try It. Feel It. Discover Your Strength.

Move through three interactive stations designed to be approachable, supportive, and surprisingly fun. Complete challenges, earn raffle tickets, and see what strength can look like for you.

01

Grip Strength Test

02

Squat Challenge

03

Strength Photo Booth

Woman smiling while holding a grip strength dynamometer at a community fitness event
Station 01
Test Your Strength

Strongest Hands in Charlottesville

Your hands reveal more than you think.

Grip strength is a powerful predictor of longevity — find out where you stand in under a minute.

Test your grip strength using professional equipment in one of the simplest and most revealing measures of health.

Research shows that even small declines in grip strength are associated with meaningful increases in health risk — making it a powerful snapshot of your strength and resilience.

You'll get two attempts to give your best squeeze, see how you compare, and earn raffle tickets along the way.

11 lb grip strength decrease = 16% mortality risk
Try it at the event →
Woman performing a barbell back squat with strong form at a community fitness event
Station 02
Test Your Strength

Charlottesville Squat Challenge

Test your lower body strength in one of the most powerful movements there is. Step up to the bar and take on our guided squat challenge — designed to be approachable, supportive, and fun.

You'll have 30 seconds to complete as many quality reps as you can — with coaching and encouragement every step of the way.

Why it matters:

Lower body strength is one of the strongest predictors of mobility and independence.

How many reps can you complete in 30 seconds?

Try it at the event →
Two women laughing and celebrating at a strength-themed photo booth
Station 03
Celebrate Your Strength

Strength Photo Booth

Celebrate your strength and capture the moment. Grab a prop, strike a pose, and share your experience — whether it's your first lift or just being part of something new.

Lift. Laugh. Share.

Try it at the event →
Go All In

Choose What You Want to Win.

Every ticket is a chance to win — and directly supports making strength training more accessible for women in our community.

Grand Prize
$225 Value

DEXA Body Composition Scan

Courtesy of MetaFitRx

  • Receive accurate data regarding three key components of health: bone mineral density, lean mass, and body fat
  • Clinical-grade insight you can build on
  • A powerful starting point for long-term health
DEXA Body Composition Report showing percent body fat and lean body mass
$180 Value

Strong Foundations Package

Courtesy of The Strength Initiative, WorkBreakStretch & Seen Nutrition

  • 1 month of small group strength training classes
  • 1 month of live online mobility, stretch & movement sessions — designed to energize your work day
  • 1 month of real food calcium chews from Seen Nutrition
Strong Foundations package — barbell, resistance band, and Seen Nutrition calcium chews
$160 Value

Movement & Wellness Experience

Courtesy of MADabolic & Fly Dog Yoga

  • 4 interval training classes with MADabolic
  • 3 yoga classes with Fly Dog Yoga
Movement and Wellness Experience — yoga mat, water bottle, and plyo box

Raffle Tickets

The more you play, the better your chances — and the bigger the impact.

1 Ticket
$10

Try your luck

5 Tickets
$20

Better odds

How It Works

1

Choose which prizes you want to win

2

Drop your tickets into the categories that matter most to you

3

Complete stations to earn bonus tickets and boost your odds

Woman in her 50s confidently lifting a barbell, representing strength, longevity, and independence
Why This Matters

Strength Changes Everything.

Strength is one of the most important predictors of long-term health, independence, and quality of life.

Yet many women are never given accessible, welcoming ways to begin.

Our Mission

The Strength Initiative is a physician-founded nonprofit expanding women's access to science-based strength training for longer, healthier lives.

Your participation helps fund affordable programs, scholarships, and community access.

Community Partners

Thank You to Our Sponsors

This event is made possible by the generous support of our partners.

Ready?

Discover Your Strength.

Try the stations. Challenge yourself. Cheer on a friend. Win something meaningful.

The Strength Initiative × Tom Tom Festival · April 25 · Downtown Mall 3rd St. · 3–5pm · Charlottesville, VA